As the front door to an insurance company’s brand, the portal is often the first point of contact for members. Depending on its functionality and design, it can engage or frustrate, build trust or weaken it, provide clarity or cause confusion.
This white paper by MERGE presents new research on 13 leading health plan portals, offering insights into member perceptions and identifying key areas for improvement. It provides actionable strategies to transform portals into high-value digital assets that engage members, build trust, and strengthen brand reputation while driving efficiency and satisfaction.