Crafting a Modern Journey for Today's Restaurant Consumer
As the changing world and pressured economy drive shifts in consumer behaviors and habits, it’s impacting how people spend their money, where they dine and how they engage with restaurant brands.
Tune in to a panel discussion with industry experts from Subway, Bonefish Grill, Carrabba's Italian Grill, Chipotle and MERGE to learn how to:
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Chief Operating and Insights Offer
Subway
Mike Kappitt joined Subway in March 2020 as the company’s first Chief Operating and Insights Officer. He is responsible for leading Subway’s Global Transformation Teams, as well as digital channels and platforms, including off-premises, loyalty, and gift cards. Mike also oversees the company’s analytics, insights, communications, and non-traditional development teams. Prior to joining Subway, Mike spent nearly a decade at Bloomin’ Brands where he served as President of Carrabba’s Italian Grill, and Global Chief Marketing Officer, as well as CMO for Outback Steakhouse.
Head of Marketing
Bonefish Grill and Carrabba's Italian Grill
Bronze Major is a results-oriented, high performing, and influential marketer with a 15-year progressive track record in integrated communications, field, experiential, retail, off-premise, and service marketing. He is an innovative business leader who leads departments and teams that work on projects with multi-billion dollar sales goals. His core strengths include project management, brand management, marketing communications, and translating data into sales-driving initiatives utilizing best-in-class marketing principles to deliver financial results.
Manager, Marketplace Marketing
Chipotle
Becky Miller is a customer-focused marketer with a track record of driving positive business results through creativity and collaboration. She joined Chipotle in March 2020 on the Brand Activation team and is currently part of the Off-Premise team, managing all third party delivery relationships. Prior to Chipotle, Becky spent the previous 10+ years in restaurant marketing with a focus in digital communications and digital products at Bloomin' Brands, First Watch Restaurants and Le Pain Quotidien.
Executive Vice President, Client Service
MERGE
Nicole leads the MERGE consumer team to help marketing leaders achieve brand goals, guide business decisions, and champion big ideas. She brings a unique specialty in the restaurant category focused on identifying micro-moments within the customer journey and creating seamless experiences along the path to purchase. In working with brands such as Sonic America’s Drive-In and Marco’s Pizza, she has led national brand efforts to develop breakthrough creative, launch new products and reach the consumer in effective ways.
For more than 25 years, Neil has been answering not just the “what” and “why,” but also the critical question of “how;” which begins with understanding who we’re trying to reach from both the numbers and stats to hearts and minds. His B2B and B2C experience include global branding, positioning, launch, relaunch, influencer, experiential and multicultural marketing across a broad range of clients and categories spanning consumer electronics, health care, financial services, QSR, technology, and telecom.