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What’s in the guide
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This guide is designed for marketing operations leaders working in global brand organizations, higher education, software, healthcare, manufacturing, distribution, and financial services.
It is for any organization balancing centralized governance with local speed.
[Q] Do I need to be a Marketo expert?
[A] No. The principles apply broadly, and examples are shown in Marketo.
[Q] What KPIs are covered?
[A] Velocity, capacity, automation, quality, and ROI, with formulas you can copy into your dashboard.
Presented to you by:
Jeto is a campaign self-service automation app built for Adobe Marketo Engage organizations. Designed for global or distributed marketing teams, it simplifies campaign creation, boosts velocity, and cuts costs by empowering non-technical users to launch compliant campaigns without accessing Marketo. Jeto is part of the Merge platform ecosystem.